In My Footsteps: September 11, 2001 20 Years Later - I Remember

      I remember where I was on Tuesday morning September 11, 2001.  Hard to believe it was 20 years ago now, maybe it's because I lived through it.  Manhattan is more than 250 miles from where I lived on Cape Cod.  However it might as well have been next door as everything I witnessed felt like it was right outside my door.

    I remember being in the midst of writing a mundane email to my friend Barry.  I remember I was going to tell him I was going to visit Nickerson State Park in Brewster on my day off.  It all seems so small but I remember, I wish I had kept writing that email and sent it instead of turning off the computer.

 
     I remember my mother's frantic screams when she heard the first radio reports in her car.  I remember her yelling into the house for us to put on the television.  I remember sitting on the couch and watching as the towers fell.  I remember the memories of visiting the Twin Towers when I was in 7th Grade all came flooding back.  I never visited the top but I remember the enormity of the buildings from the outside and from the lobby.  I remember a surreal feeling knowing they were now only a memory.  It was like I was floating, or falling down an elevator shaft.  I remember having that feeling for the next few days. 

     I remember my sister Kate, pregnant with my niece Emma (now 19), frantically calling my then-brother-in-law Peter out on a job landscaping, making sure he was alright, and making sure to let him know that the world as we knew it was coming to an end.  I remember my niece Kaleigh, all of 2 and a half years old(now 22), staring at us with a mix of concern and curiosity at what was on the television that was causing all of our fear and angst.  I remember not feeling tired though my heart ached for the thousands of people in New York, Washington, and Pennsylvania affected directly by the attacks. 

     I remember wanting to close my eyes as if it might make it all disappear, but then I remember fearing that I'd reopen them and another plane might be hurtling through the sky toward a populated area.  It was as if I was waiting for a cut scene like it was a docudrama where they would say 'that's what the end of days would look like.'  Then life would go back to normal, but it didn't.  I remember staring outside at the beautiful late summer day in front of me and contrasting it with the scene of utter horror on the television.  I remember feeling detached and attached to the situation at the same time.  

 
     I remember not feeling hunger but I still felt the need to venture out to make certain that my world close by was still standing.  I remember driving around town where everything in my little corner of the world looked the same yet I knew everything was different.  I remember feeling so small, but then feeling so much pride and love for the firefighters and police that were walking into the battle zone when everyone else was running away.  I remember sitting frozen still on the couch for fourteen hours watching, still hoping in vain that there would be a disclaimer on the screen that said it was all a hoax.  It would be like War of the Worlds on the radio, even as night fell I clung to that belief. 
     I remember the next morning at work at The Marshside.  I remember standing on the deck with Maui who I had known for 8 years at that point.  I remember still having that feeling of falling as we spoke.  I remember the deep blue sky untouched by the gentle exhaust of aircraft.  I also remember the silence, the overwhelming deafening silence that surrounded those days.  I remember the names coming out over the next few days.  I remember the photos, the interviews, the magazines, the newspapers; I still have them so I will always remember.  

    I remember attending a candlelight vigil and meeting a few people that had come from Ground Zero and had helped in the massive recovery effort.  I remember each anniversary of the day that changed our world. I still have a box full of newspapers, magazines, and other such things from those days.  I gathered them to make sure I always remembered.   

     It's still hard to believe that it has been 20 years now.  Please take a moment, even if you knew nobody involved, or have never even been to New York, to remember what happened on 9/11.  We are all part of one family, the human family, above all else, always remember that.  Peace and love.

In Their Footsteps: Cape Cod History - Bill and Thelma's Restaurant

    If you were a teenager in the Mid-Cape area in the 1950’s – 1970’s chances were that you spent a good amount of time at Bill and Thelma’s. If you were an adult in the Mid-Cape area in the 1950’s – 1970’s chances were that you spent a good amount of time at Bill and Thelma’s. In fact if you lived in the Mid-Cape area at all during the two decades plus that it was open the chances are that you spent some time at this wildly popular restaurant and hot spot.

    Bill Maud began his restaurant venture after World War II. After returning from California where he worked on airplanes Maud worked at Carl’s Sandwich Shop in West Yarmouth. In 1948 Bill worked at a spot called the West Yarmouth Fish Shanty. The next year he bought the building from its owner Pat Kelly. Bill would incorporate his wife Thelma into the equation and Bill and Thelma’s Restaurant was born.

    With Bill as the chef and Thelma as hostess they would bring in a staff of which many would stay as crew for nearly the entire duration of the restaurant’s existence. Bill and Thelma’s would wow customers with their fish and chips and onion rings in addition to the famed fried clams. They would keep things simple with items like hamburgers, hot dogs and beans, macaroni and cheese, and other fresh comfort foods. The couple also made it a point to position their establishment as a family restaurant where parents and children alike could come for lunch or dinner and find something they enjoyed for a reasonable price. Bill Maud would make their place a hot spot firstly by creating the 99-cent dinner. This deal would include everything from the entrée to the dessert and would become a staple of what made Bill and Thelma’s a destination for many years.

    The establishment’s popularity would grow during its run near Mill Hill. In 1958 it was enlarged to include more booths and a horseshoe-shaped food bar. Eventually in 1961 the entire original building was torn down and replaced with a larger more accommodating edifice. It was pure Cape Cod throughout the walls of Bill and Thelma’s with neutral colors and hardwood being matched by netting hanging from the ceiling filled with seafaring creatures like crabs and starfish. The seemingly cluttered ceiling above contrasted the overall cleanliness of the restaurant; Bill Maud was a stickler for a spotless dining area and kitchen.

Bill and Thelma's 

    Even with the expansion there would routinely be lines out the door of people wanting to get their fill at this spot. If the 99-cent dinner didn’t bring people in perhaps being serenaded on the organ by Mr. Maud himself would do it. Bill regularly played the organ while loyal customers and friends would come in, grab a cocktail, and sing along to some of the standards of the day. Bill loved the organ so much that the local Cape Cod Organ Society would hold its monthly meetings at his place. During one meeting in 1966 Marie Marcus, Cape Cod First Lady of Jazz played piano while John Chapman played the organ. Those meetings were more of a social hour than a serious discussion.

Bill and Thelma’s was the place to be as a teenager in the 1950’s – 1970’s. It would be filled with students from nearby Dennis-Yarmouth Regional High School after sporting events and dances commiserating in the booths and at the counter. Things could get tense however if students from rival Barnstable High School showed up, which they sometimes did after defeating Dennis-Yarmouth in a sporting event. However it was nothing that a frappe and some onion rings could not solve.

Adjacent to the main dining room was the Jolly Tar Lounge where the adults who came without kids could congregate. It was here that the cocktails were served and various professional sporting events would be watched on television. For all of the effort to make Bill and Thelma’s a family restaurant there was still a desire to have a spot just for the adults. Bill Maud was a people-pleaser and a beloved figure in the community. He was known to have once created a skating rink on a neighboring cranberry bog for the children using only his Jeep and a plow. Things like that, the 99-cent dinners, and accommodating many high-schoolers in the evenings to keep them out of trouble made Bill and Thelma Maud pillars of the community.

The 99-cent dinners were kept up as long as it was feasibly possible by Bill Maud. Even after that would not work he tried $1.99-dinners for a time. However as time went on it no longer was possible to keep those deals up. By then though it was nearing the end. Business slowed down as the 1970’s were nearing the end.

(Above is the former Bill and Thelma's as it appeared in 2019, Google Maps)

In 1975 Bill Maud sold his restaurant. It became known as The Dunes at first but the name was changed to Casa Mia in 1978. It was the sister restaurant to another Casa Mia located in Dennis Port. Eventually it would become The Dunes again in 1993 before closing in 1995.

Bill and Thelma initially retired down to Florida ending nearly three decades in business. Eventually though the couple returned to Cape Cod. Thelma passed first in 1988 at the age of 75, Bill followed in 2004 at age 90. Even more than forty years after closing there are many who grew up in the Mid-Cape area who fondly reminisce about their times at Bill and Thelma’s.

------------------------------------------------------------------------------------

My first eBook in 10 years, In Their Footsteps, featuring the interesting stories of Cape Cod's history, is on sale at Amazon.com. 

View my previous blog posts: 

In My Footsteps: 'Smells Like Teen Spirit' Changes Everything

In Their Footsteps: Cape Cod History - Bradlees

Photo Prints available here: Smug Mug.com

Be sure to check out my website: Christopher Setterlund.com

In Their Footsteps: Cape Cod History - Bradlees

 

    In the 21^st century the big-box stores rule business. Walmart, Target, Home Depot, Lowe’s, Best Buy, Kohl’s and more have become the norm even in small town America. Long gone are the days of the smaller mom-and-pop stores being plentiful. More so than that, gone are the original generation of the big box department stores that began springing up in America during the early to mid 20^th century. Places like Woolworth, Jordan Marsh, Sears, and others have faded into the past. In the same vein as stores like Ocean State Job Lot, K-Mart, and other regional discount department stores like Caldor and Ames, there was another that once dominated the Northeast and Cape Cod. It was a place where many people from my generation and the surrounding years either shopped or worked. Bradlees was its name and this is its story.

    The origins of Bradlees goes back to the late 1950’s. Three Connecticut businessmen, Morris Leff, Edward Kuzon, and Isadore Berson met at Bradley International Airport in Windsor Locks, CT just outside of Hartford to discuss the next step in the evolution of discount stores like the old Five and Ten’s. Due to the location of where the initial meeting took place the men decided to name their new venture Bradlees.

    The first of the new Bradlees department stores was located in New London, Connecticut. It opened its doors on March 14, 1958. Bradlees was labeled as a modern self-service department store. It advertised first quality good and nationally advertised merchandise. Many of the stores would have snack bars. The concept was a success and within a few years subsequent Bradlees had been opened in Connecticut in Milford, Derby, Hamden, and Bristol, along with West Springfield, Massachusetts. The burgeoning success of the department store chain caught the eye of another up and coming business, Stop & Shop.

The original Bradlees in New London, CT

    In May 1961 the future grocery store giant purchased Bradlees from Leff, Kuzon, and Berson. The two stores would be forever linked after this purchase. Four more Bradlees were opened within a year. By this time the department store began eyeballing Cape Cod as a future home. In 1965 Dennis Port was chosen as the location for the first Bradlees on Cape Cod. It was to be located in the same general parking area as a Stop & Shop where Rt. 28 and Upper County Road met. The new store created 125 jobs and was an impressive 36,000-square-feet in size. This would be the 31^st Bradlees store in the chain.

    On August 9, 1965 Bradlees in Dennis Port had its grand opening. A specially made ribbon of cranberries was cut and excited customers passed through the doors for the first time. Inside there were free balloons for children, free rain hats for adults, and a giveaway of a seven-day all expenses paid vacation in Florida. Having Stop & Shop as its owner certainly helped Bradlees gain a foothold in the department store business. By 1968 there were 52 Bradlees stores that generated an annual revenue of $139 million ($1 billion in 2020).

    Subsequent Cape Cod Bradlees’ opened in Falmouth in May 1966, in South Yarmouth in April 1972, and eventually a fourth store in Orleans and a fifth in Hyannis. Although Stop & Shop was the boss during the 1970’s it became obvious that Bradlees was the one running the show. The supermarket’s profits began to slide during the early 1970’s while Bradlees grew, opening stores in New Jersey. It was during the 1970’s that people were introduced to Mrs. B, the Bradlees ‘mascot’ of sorts. Actress Cynthia Harris would play the smart shopper in Bradlees ads for nearly two decades.

A typical Bradlees storefront at the turn of the 21st century.

    Bradlees upgraded and improved their stores later in the 70’s and early 1980’s. They began to focus more on hardware and home goods while also creating a smaller group of discount stores dealing in women’s sportswear. In 1979 sales reached $634 million ($2.2 billion in 2020). It appeared as though there was no stopping Bradlees from becoming an icon of American shopping.

    In 1982 Bradlees stores made up 78% of the Stop & Shop corporation’s total profits. However around this time alternatives began to spring up. Walmart and K-Mart began to take a bite out of the discount retail pie. Bradlees though continued to expand in an attempt to outrun its new competitors. During the mid-1980’s the company headed south into Virginia, Maryland, and North Carolina. Bradlees peaked at nearly 170 stores. The costs of opening these new stores coupled with the expanded impact of Walmart, K-Mart, and Target among others began to shrink Bradlees’ profits.

    1986 proved to be the apex of the Bradlees empire. It saw sales of $1.9 billion ($4.4 billion in 2020) despite the removal of its then-president Harry Kohn Jr. by the Stop & Shop corporation. It was during this year that a new, larger Super Stop & Shop and Bradlees was built on Rt. 132 in Hyannis. This resulted in the road needing to be widened.

    The trouble began in 1988 when Stop & Shop acquired massive debt as it arranged a buyout among shareholders to become a privately held company. This forced Bradlees to step back from its attempts at expansion, eventually selling off the leases to the 37 stores they had opened in Virginia, Maryland, and North Carolina. Several under-performing stores would be jettisoned.

    On Cape Cod the first casualty was the Bradlees in South Yarmouth on Long Pond Drive. It closed early in 1988 with Stop & Shop moving its store into the former Bradlees. Rumors persisted soon after that a Lechmere retail store would move into the plaza. That was not to be. In fact Lechmere would go out of business before Bradlees.

    With Bradlees streamlining operations it looked to rebound in the 1990’s. This included the end of the tenure of Mrs. B in the store’s television commercials. Profits began to slowly rebound and in 1992 Bradlees became its own company, breaking away from Stop & Shop, and even being publicly traded on the New York Stock Exchange. This was followed up by a six-floor Manhattan location, the largest Bradlees yet.

    The company ran into financial trouble again though without Stop & Shop as its parent-company. During this time Walmart and Target grew into the leaders in retail. In June 1995 Bradlees filed for bankruptcy. More stores were closed in 1996, some being converted to Ames. They emerged from bankruptcy with 105 stores and nearly 10,000 employees. In 1999 a brief resurgence occurred as rival store Caldor closed down. However a second bout of bankruptcy in 2000 proved to be the death knell.

    Slowly the stores began to close. It was ironic that Bradlees was replaced by the even larger fish in the big pond. The Hyannis store became Home Depot. The Falmouth location became Walmart. The final Cape Cod location to close, and one of the last in the chain in general was the Dennis Port store. It closed in March 2001 and was eventually replaced by Ocean State Job Lot.

    It began as an idea to revolutionize retail shopping and in the end Bradlees became a casualty of the next wave of that same revolution. Though it was stopped short in its quest to become an American institution it did succeed in becoming an icon of New England. Bradlees was a cherished memory for many on Cape Cod for more than 30 years. In between the Five and Ten stores of the early 20^th century and the behemoths like Walmart and Target of today there was Bradlees, a store that took the baton from the old, carried it for a while, and eventually passed it ahead to the new.

-------------------------------------------------------------------

My first eBook in 10 years, In Their Footsteps, featuring the interesting stories of Cape Cod's history, is on sale at Amazon.com. 

View my previous blog posts: 

In My Footsteps: 'Smells Like Teen Spirit' Changes Everything

In Their Footsteps: Cape Cod History - Hill's Dining Room

Photo Prints available here: Smug Mug.com

Be sure to check out my website: Christopher Setterlund.com

In My Footsteps: 'Smells Like Teen Spirit' Changes Everything

     Life is just a series of moments and memories. Some of these are random, some correspond to something beautiful, tragic, happy, or sad. For everyone though there are the moments/memories that shape the person you became. These are the types of moments that are burned into your mind. You can remember where you were, who you were with, and other minuscule details surrounding that point in time.

     One such moment for me happened 29 years ago this September. Music has the strength to create powerful memories. It is quite literally the soundtrack to one’s life. Never before and never since had music shifted the course of my life in the way it did in September 1991. I was in 7^th grade and 13 years old.

     In the previous few years a new sound had been bubbling beneath the surface on the West Coast and particularly the city of Seattle, Washington. This was a branch off of the rising alternative music genre. Known as Grunge it was a grittier and far less mainstream sound geared toward the youth of America, particularly Generation-X. Some of the bands that would become staples of the burgeoning Grunge movement had already released music to varying degrees of success. However it was one song that did not bring Grunge to the mainstream but rather brought the mainstream to Grunge.

     It was an evening after school when I first heard the opening riff of a song named Smells Like Teen Spirit. Ironically I knew more of the women’s deodorant in the song’s title than the band that created it, Nirvana. Teen Spirit was originally created by Mennen in the late 1980’s. Legend has it that the title of the song came from ‘Kurt smells like Teen Spirit’ being written on his wall by a member of the band Bikini Kill of which Cobain was dating Tobi Vail.

Nirvana c. 1991 (portalternativo.com)

     Sitting in the basement bedroom of my friend Matt Medeiros we decided to turn on the small alarm clock radio next to his waterbed. This in itself was an anomaly as we either would be outside playing, evening after dark, or if in his room we would be watching TV. The radio dial was already set on local station PIXY 103, which still is on the air today. Within seconds my world changed.

     As luck would have it Smells Like Teen Spirit had just begun. The guitar that came pouring out of the small speaker on the radio was like nothing I had ever heard before. The vocals from Kurt Cobain were so gritty and visceral that my attention was totally diverted from whatever conversation a pair of 13-year old boys had back in 1991. For about 5 minutes my brain was connected to the new raw sound that was piercing my consciousness for the first time. It was one of those moments where after I had walked home the music remained bouncing around my head.

The Nirvana Nevermind album cover.  

     Not too long after that I bought my copy of Nirvana’s landmark album Nevermind. To this day I still have the CD, though in reality it is quite scratched and in a terrible state of disc rot. Kurt Cobain spoke to me in a way unlike any other artist I had listened to up to that point. Before hearing Smells Like Teen Spirit my favorite artists/lyricists were Axl Rose (Guns N Roses), Bono (U2), Michael Jackson, and Chuck D (Public Enemy) among others. Their lives did not match mine really. Kurt Cobain, though 10 years older than me said things that resonated through my obligatory teenage angst.

     Then came the video. The dingy high school auditorium setting along with the throngs of kids headbanging and then smashing up the set seemed to match my internal feelings. It blew up on MTV and made Grunge and Nirvana household names. The slow then fast rhythm, the pounding drums, the slightly anarchist visual of the video. It all combined to make me want to become a singer/songwriter.

     Unfortunately over the years I would discover to great disappointment that I just did not have the musical chops for guitar. I did enjoy the lyric writing which evolved into stories, books, articles, poetry, right up to these words I am currently writing. Though my desire to be a writer stems back to 2^nd grade and my teacher Ms. Rodrigues the actual pathway was not laid out and my skills did not begin to be honed until the night in September 1991 when Smells Like Teen Spirit shook my world.

     Kurt Cobain would go on to be one of the biggest influences on my life. It is impressive to say the least for me considering he was only an active musician for less than 3 years after I first was introduced to him. In the future I will definitely dive deeper into Kurt Cobain, Nirvana, and Grunge music in general. For now I wanted to capture that moment when everything that came after was initially conceived.

     To put a little bow on this to truly explain the magnitude of this moment for me and people from my generation here are a few facts. The Nevermind album was released on September 24, 1991. It only debuted at #144 on the Billboard charts, selling a measly 6,000 copies. On January 11, 1992 it dethroned Michael Jackson’s Dangerous album as #1 in the United States. It was a symbolic passing of the torch in music. By this time Nevermind was selling upwards of 300,000 copies per week. As of 2020 it has sold over 30 million copies worldwide according to Billboard. The video for Smells Like Teen Spirit has over 1.1 billion YouTube views as of 2020. It really became a seminal moment in the lives of a lot of people my age.

     The song also made the deodorant a massive hit. For a time it was Mennen’s best-selling product. For those wondering, Teen Spirit the deodorant is technically still available. Today though it goes by Teen Spirit by Lady Speed Stick.

Sources:

- 9 Chart Facts About 'Nevermind' - Billboard.com

- 10 Things You Didn't Know About Nirvana's 'Nevermind' - Rolling Stone.com

------------------------------------------------------------------------------------------

My first eBook in 10 years, In Their Footsteps, featuring the interesting stories of Cape Cod's history, is on sale at Amazon.com. 

View my previous blog posts: In My Footsteps: The Dawning of Social Media

In Their Footsteps: Cape Cod History - Hill's Dining Room

Photo Prints available here: Smug Mug.com

Be sure to check out my website: Christopher Setterlund.com

In Their Footsteps: Cape Cod History - Hill's Dining Room, Hyannis

     Businesses come and go regularly. Very few new ventures get the chance to establish their name before they are seemingly gone and replaced by the next. On Cape Cod where business is still somewhat seasonal it is quite difficult for businesses to gain a foot hold. This goes double for restaurants. Year after year new eateries pop up full of hope and potential and sadly most of them do not last more than a few seasons. This is why when a restaurant not only survives a year but many decades they are celebrated as icons of the Cape. Current establishments like The Lobster Pot, The Skipper, The Riverway, Brax Landing, Old Yarmouth Inn, and more are still going strong. Former legends like Thompson’s Clam Bar, Mildred’s Chowder House, East Bay Lodge, and others paved the way for the current crop.

     One quality that seems to go hand-in-hand with success is consistent ownership. Whether family or simply colleagues the knowledge that the same group has been in charge for a long time gives customers comfort. When a restaurant is family-owned it takes it to another level though. One such legendary establishment resided on West Main Street in Hyannis. For more than forty years it was run by the same family and carved out a legacy that is still spoken of fondly by their former loyal customers. It was Hill’s Dining Room and this is its story.

     The origins of Hill's Dining Room began in Finland. The family patriarch was Nestor Palomaki of Finnish decent who came to America at the age of eight. He changed his last name to Hill upon being naturalized. The name fit as Palomaki means ‘Burn Hill’ in Finnish. Nestor’s future wife, Amelia Raikkonen, came to America later at the age of sixteen. The pair met, fell in love, and were wed in February 1913. After having their first three children the family briefly moved to New York in 1918-1919 before returning to Cape Cod and building a home on Pine Street in Hyannis.

    Amelia and Nestor always gave back to their friends and neighbors even in their first days together. Though living in a small home with four children they would spare any space they had for friends in need. When they moved to a larger home on South Street in Hyannis there was a time when the Hills had at one time eighteen Cape Cod Baseball League players staying with them. The way they treated people would come shining through to the masses later on.

     Nestor initially had worked on George Waggoner’s farm on Mary Dunn Road in the early 1920’s. This land eventually became the Barnstable Airport. He was also a fisherman and carpenter before beginning to head toward his destiny as a restaurant owner. He operated a meat cart in the village in the early 1920’s.  In 1922 the Hill family was dealt a severe blow when Nestor and Amelia's young son Henry died from septicemia.  The family though persevered and became stronger.   

     Nestor's next venture was operating a shoe store on Main Street.  His Union Shoe Store operated for roughly a decade in the area now occupied by Ben & Jerry's Ice Cream.  Over time though Nestor moved from the production part of the restaurant industry to owning one.

     In 1939 Nestor, Amelia, and their four daughters Lillian, Eleanor, Irene, and Miriam, began their greatest venture as restaurant entrepreneurs. Hill’s Dining Room was born on a plot of land the couple bought on West Main Street. The family dynamic that had been evident to friends and neighbors was well on display as the new restaurant opened and became an immediate hit.

Hill's Dining Room (Sturgis Library)

     Hill’s Dining Room began as a seasonal restaurant serving up classic New England-style cuisine. The extra advantage Hill's had over most other Cape Cod establishments was their prized garden behind the property. There the family grew many of their own vegetables and fruits that were used in their meals. Amelia would proudly state that the vegetables and the help were all homegrown.

     Coming into existence as World War II was raging Hill's Dining Room set itself up for success by choosing to close on Tuesdays when most other restaurants closed on Mondays during the war. The Tuesday closing became a tradition for the remainder of the tenure of Hill's.

     From the get-go the four Hill daughters helped their parents in any way they could. The restaurant’s success necessitated an ‘all hands on deck’ mentality. The white clapboard building seemed rather unassuming even during its early days of the 1940’s. Inside though was a different story. Homemade breads, soups, salads, and desserts were only the beginning for the increasing throngs of customers that dined at Hill’s. If the timing was right one could dine on fish caught by the family. In the beginning no meal cost more than 99 cents including the fish, beef, and chicken dishes.

Hill's after the inn next door was constructed. (Sturgis Library)

     Hill’s Dining Room gained a reputation for its homemade food, cozy atmosphere and core staff of family. Over time it eventually became year-round and it was necessary to build additions on to the original restaurant. Three of them came by the end of the 1960’s. Though the four Hill sisters had been working at the establishment for decades they were forced to take on more of a role with the loss of their parents. Nestor passed first in 1963 with Amelia following in 1971.

     Despite the loss of the creators of the business Lillian, Eleanor, Irene, and Miriam not only carried on, they flourished. They included their own children into the mix as staff making it three generations strong. Eventually that would expand to a fourth generation of the Hill Family. The biggest accomplishment came though in 1973. It was here that a cocktail lounge was added, bringing the availability of alcohol to Hill’s for the first time. More so than that was a six-room, two-story lodging property turning the establishment into a 170-seat restaurant and an inn. The live entertainment on weekends and Cape Cod Clam Bake specialty kept Hill’s at the forefront of Mid-Cape eateries throughout the 1970’s into the 1980’s.

     The Hill sisters had done their best to keep their parents dream going strong. However after more than four decades in business the family was growing weary of running a successful restaurant and inn. In May 1983 the Hill family sold their beloved establishment to the Baldini family for $470,000 ($1.2 million in 2020). The hope was the tradition of the restaurant would continue. By the late 1990’s Hill’s Dining Room had become Paisan’s Family Restaurant. A Cape Cod landmark was gone, though the building which held it remained.

    

The Walgreens that stands where Hill's once did.

     The true end to the tenure of Hill’s came in October 2001 when the property was sold and demolished to make way for Brooks Pharmacy, now Walgreens. The owners had said the business had been on the market virtually since it was purchased in 1983 with one potential sale falling through a few years prior.

     For over four decades and with the help of four generations of family Hill’s Dining Room and Inn became in institution for visitors and countless loyal customers. From Nestor and Amelia, to Lillian, Eleanor, Irene, and Miriam, down through their children and beyond, generations of Hills built it and generations of Cape Codders loved it. Hill’s was a family restaurant in the truest sense.

-------------------------------------------------------

My first eBook in 10 years, In Their Footsteps, featuring the interesting stories of Cape Cod's history, is on sale at Amazon.com. 

View my previous blog posts: In My Footsteps: The Dawning of Social Media

In Their Footsteps: Cape Cod History - Brad's Soda Shoppe

Photo Prints available here: Smug Mug.com

Be sure to check out my website: Christopher Setterlund.com

In My Footsteps: The Dawning of Social Media

     Facebook, Twitter, Instagram, and others today are as commonplace as rotary telephones and the phone book were to people forty years ago when it comes to communication. Social media allows all to have a voice and an opinion and makes connecting with friends, colleagues, and strangers easier than ever before in the history of mankind. It seems like everyday a new social media platform is being created and unleashed. However as Reddit, Snapchat, Pinterest, and Twitch become part of everyday life the entire idea of social media had to begin somewhere.

     The concept of social media had been forming as early as 1969 with the creation of ARPANET through the government agency Advanced Research Projects Agency. It was not until 1991 though that the internet itself became publicly available. On August 7, 1991, Tim Berners-Lee, a graduate of Oxford University, first made public his World Wide Web that he had invented in 1989.

     Although America Online became an icon of early internet availability it was actually CompuServe that was the first major commercial internet provider in the United States. It was founded in 1969 and remained a major part of the early World Wide Web revolution with AOL and Prodigy. Prodigy shut down in 1999 while CompuServe was purchased by America Online in 1998.

     Most people, myself included, who got their starts on the internet in the mid-1990’s remembers the classic dial-up modem noise as AOL loaded revealing several happy faceless figures when the connection was complete. As one of five kids between the ages of 11-18 when we first got our Gateway computer and internet in early 1996 it was a battle for screen time and a battle to use the telephone which the computer modem was connected to.

The classic dial-up screen from AOL. (Digital Trends)

     I also remember the mass of free trial CD-ROMs allowing people to go online without commitment. It began with a partnership with Blockbuster Video and exploded thereafter. While they definitely helped bring AOL to the masses the former Chief Marketing Officer of AOL, Jan Brandt, said in 2015 that the company spent more than $300 million on those free trials. The discs were 500, 750, or 1,000 hours and opened up the mid-1990’s to more than a passing fad.

     Kids and adults alike were given the keys to things like Chat Rooms, where you could meet people from all over the world. Granted many of us created wacky screen names for inside the rooms, or for AIM (AOL Instant Messenger), ICQ, and others. Research for school or pleasure became instantly easier with the advent of the search engine. Before Google became the big boss there were others like Lycos, Ask Jeeves, Excite, and Yahoo!

     As research and communication got easier a new outlet for people in the internet age came about and that was social media. It began as a cross between a biography, a bedroom wall, and a school locker. These sites were a way to express individuality while also coming together with like-minded individuals.

    The first true social media site as we’d know them today was born in 1997. It was Six Degrees.com. Founded by New Yorker Andrew Weinreich it was the originator when it came to social media. Profiles, friends lists, school affiliations, these were all rolled into one with Six Degrees. The name was a play on the six degrees of separation theory of Frigyes Karinthy in 1929. Weinreich even received the first patent for social media.

     The idea was groundbreaking. The only problem was the timing. In 1997 the Internet was not nearly as widely available as in 2020. Simple things by today’s standards like uploading photos was more difficult as digital cameras were not as common. Ironically more than a million people signed up on Six Degrees yet many of those profiles would remain inactive as some were likely created through free AOL trials that went by the wayside. Six Degrees was sold to YouthStream Media Networks in 1999 for $125 million and closed in 2000. It has been relaunched since but nowhere near the numbers it had before.

The Six Degrees Login Screen (Buffer.com)

     After the birth of social media and the demise of Six Degrees the landscape was ripe for a new leader. That came in 2002 with the creation of Friendster. It was intended to be only a dating site but its popularity soared with things like ‘status updates’ and connecting with ‘friends of friends of friends.’ Launching in March 2002 and created by Jonathan Abrams and Peter Chin it took the Six Degrees concept to the next level. It was this site that was my own personal introduction to social media. The swell of new profiles caused major problems for the site performance-wise and that made its reign as the top social media site very brief. These problems were the reason I and many others migrated to what most remember as the first giant of social media: MySpace.

     Coming into existence in August 2003 MySpace was different in that it had public profiles, or at least profile pictures, differing from Friendster being private for registered users, albeit safer in the same vein. MySpacers fondly remember creating a profile and immediately having Tom as their friend. I think I kept him as a friend for a while but I’m sure many deleted him quick like that free album U2 put on your iTunes in 2014. Tom (Anderson) was one of the creators of the site that included music capabilities for your profile as well as band pages. This site was a monster. In 2007 the site was valued at $12 billion.

     In 2005 MySpace had 25 million users. Known as ‘A Place for Friends’ MySpace having public profiles did allow you the ability to check out anyone you wanted to which some certainly did in a nefarious way. Although the site’s parent company being sold to News Corp in 2005 did not immediately start a downward trend it definitely made the site feel more corporate than social. Problems with sketchy people prowling MySpace coupled with an increase in corporate policies from News Corp spelled the end of its reign.

     In April 2008 a new #1 social media site was crowned. Facebook had originally been launched by Mark Zuckerberg in 2004 and began a slow, steady climb to the top. I remember joining in 2007 and any status updates would be ‘so-and-so is...’ Now when my Facebook memories come up from 2007 and 2008 they are just choppy bits of thoughts. For example a memory from August 2007 just said ‘done.’ Very important stuff I was sharing.

The current and former kings of social media.

     As MySpace faded other sites came along including YouTube and LinkedIn which was the first business networking site that launched in May 2003. Facebook has been the king for over a decade with everyone from ages 8-80 seemingly having a profile(it has more than 1.6 billion users in 2020). How much longer will it remain at the top? I remember when I thought MySpace would be the trendsetter forever and it still remains online today but in a completely different setting.

     Will a new kid on the block like TikTok, Vero, Caffeine, or another yet unknown become the next big thing? What was your introduction to the Internet and Social Media? Did any of you have a Six Degrees account? What’s your favorite platform? Mine honestly is Instagram as I love photography. In the future I will definitely do another article focusing solely on those early Internet days!

Helpful Links:

• The History of Social Media: Hootsuite.com

• The History of Social Media and Its Impact on Business - Research Gate.net

---------------------------------------------------------------------

My first eBook in 10 years, In Their Footsteps, featuring the interesting stories of Cape Cod's history, is on sale at Amazon.com. 

View my previous blog posts: In My Footsteps: Talkin' 'bout My Generation

In Their Footsteps: Cape Cod History - Brad's Soda Shoppe

Photo Prints available here: Smug Mug.com

Be sure to check out my website: Christopher Setterlund.com

In Their Footsteps: Cape Cod History - Brad's Soda Shoppe

     Decades ago Cape Cod and America as a whole was far different than it is today. It seemed like a simpler time. Today’s senior citizens wistfully look back on them as the ‘good old days.’ America seemed smaller yet more wide open. Though still a summer destination the Cape in the 1920’s was quieter with far more wide open space. Even the busy Route 28 was more akin to a country road with pockets of empty grassland.

     In West Yarmouth in an area just east of Mill Hill one such open area became home to a soda shop. Soda shops were a staple of the first half of the 20^th century. They were seen as a hangout for the younger generation and an alcohol-free alternative during Prohibition times. Brad’s Soda Shoppe would end up becoming much more as the property it stood on began as a simple business in a simple time and over the decades became an example of the progress and evolution of Cape Cod into what it is in the 21^st century.

     Provincetown native Carl Bradshaw saw the land abutting Mill Creek as a perfect location for his new business. Though it would be originally operated as an open-air restaurant the new venture was named Brad’s Soda Shoppe. It opened in 1930 for the summer and saw some success despite being in such close vicinity to another popular restaurant Old Mill Tavern, located where the iconic Mill Hill Club would reside for decades later on.

     Bradshaw enticed passersby during the summer with ice cream, sodas, and lite fare featuring a daily noon special. The open-air layout did force the business to close during the winter. After the 1932 summer season the building was enclosed with heat installed to allow Brad’s to remain open year-round. By this time Brad’s as well as Old Mill Tavern had more potential customers to attract with the opening of the popular Rainbow Ballroom in between the two establishments.

     In September 1934 Brad’s further attempted to compete with the Old Mill Tavern by adding a steam table and electric stove to allow them to serve dinners as well. The bright exterior lights complimented the late hours and the cheery white enamel interior with green trim made this far more than a soda shop despite the name.

Brad's Soda Shoppe (Historical Society of Old Yarmouth)

     The Mill Hill area became a highly congested area on Cape Cod in the late 1930’s. Thanks to Brad’s, Rainbow Ballroom, and Old Mill Tavern there was a necessity at the time for several police officers to be stationed in the surrounding area to direct traffic. This increased popularity of the area and Brad’s in general gave Carl Bradshaw the incentive to enlarge the restaurant in 1940. The nearby Castle Dawn motel was enlarged at the same time along with new gas stations. Though the Old Mill Tavern was sold and became the Old Windmill House it appeared as though the 1940’s were to be quite prosperous. However world events would shake that trajectory.

The interior of Brad's Soda Shoppe (Historical Society of Old Yarmouth)

     America was dragged into World War II in December 1941. Bradshaw’s enlargements of his restaurant were costly yet he had faith that the increasing popularity of the Mill Hill area would make the costs worthwhile. However with the outbreak of the war in America there was tire rationing. The rubber was used for battlefield tank treads instead. The lack of new tires severely cut into the amount of people traveling during the summer.

     Business suffered for Brad’s Soda Shoppe throughout the 1942 season. Carl Bradshaw had also partially counted on increased business from the influx of soldiers at Falmouth’s Camp Edwards. This business increase did not happen and unfortunately the double shot of disappointment proved to be the tipping point for Brad’s. He sold the restaurant early in 1943 to Carl Maloney owner of the Maloney Drug Store in Dennis Port.

     In an especially sad piece of cruel irony the 1943 tourist season on Cape Cod saw a comeback and the new owners of the business, now known as Carl’s Sandwich Shop, reaped the rewards. Carl Bradshaw died on December 20, 1947 at the age of 69 at the home of his son Ireton in Cummaquid.

     Carl’s was run as a typical casual American-fare business. It offered dinner, take-out, seafood, steaks and chops. As the years went on it was managed by Jim Desmond in the late 1940’s and Bob Gardner in the early 1950’s. The food and service helped Carl’s garner a reputation as one of the finest eateries in the Mid-Cape area. It was helped by the fact that the Old Mill Tavern/Old Windmill House had been turned into a nightclub known as the Mill Hill Club in the late 1940’s thus eliminating some former restaurant competition.

     By the time the four Tsapatsaris brothers purchased Carl’s in May 1957 it had undergone extensive renovations. They would call the business Carl’s Restaurant and attempt on more than one occasion to secure a coveted liquor license to no avail. It took until 1965 for the Town of Yarmouth to extend a seasonal license to Carl’s. The Tsapatsaris family ran the seasonal restaurant for nearly twenty years before closing after the 1975 season. This brought to an end the more than four decades of the soda shop turned sandwich shop turned restaurant. However it was far from the end of the story.

The Cove at Yarmouth in 2020

     The property at 183 Rt. 28 in West Yarmouth only sat quiet for a few years. In 1979 the former Brad’s Soda Shoppe building was torn down. In its place would come the wave of Cape Cod’s future and present. After a few years of back and forth with the town a new resort hotel called The Cove at Yarmouth was constructed by Malcolm MacPhail. It still stands to this day and even has a popular restaurant The Loft on its premises keeping a little bit of what initially drew crowds to the property nearly a century ago.

--------------------------------------

My first eBook in 10 years, In Their Footsteps, featuring the interesting stories of Cape Cod's history, is on sale at Amazon.com. 

View my previous blog posts: In My Footsteps: Talkin' 'bout My Generation

In Their Footsteps: Cape Cod History - Cape Cod's Drive-Ins

Photo Prints available here: Smug Mug.com

Be sure to check out my website: Christopher Setterlund.com